Client Url:
http://www.roundtableinc.com/clients/switch/index.html
Project Brief:
This company came to us as a start up... They needed a tremendous amount of polishing in order to pitch the idea to investors. The first thing we did was change their name from "Knew Jewce" to "The Switch." They needed a name that had more angles in which to market. After we came up with the new name we developed the logo, tag line, and packaging for the product. We were successful in creating the image so the founders could confidently go out and raise capitol to launch the product. After a successful first round of financing the product launched and we were brought on to develop other marketing pieces to further drive the success of this unique beverage. We were intricately involved with all matters surrounding the image and personality of this product during its launch. The Switch can now be purchased nationwide.